“The Decline of Western Intelligence”
Tidbit #1: The average American’s attention span is down to a mere 8 seconds. The winning bull ride get’s our full attention while things that may actually matter go, literally, unattended because we obviously lack the ability to focus.
Unbelievably, a goldfish has an attention span of 9 seconds.
Focus groups back in the late 60’s and early 70’s were put to task to watch television shows without interruption. The consulting teams that worked for advertising agencies began interjecting incremental breaks in the action, so to speak, by playing with impulse, interests and color to see how folks would react.
If you’re still reading then you’re either over 35, a quick reader or you want to know where this is going…
Since the digital age began the underlying focus has been how to gain influence, rise in popularity, and, of course, make more money. I guess that has probably been the case since the beginning of society and just progressively gotten worse.
The advent of social media has seen not just America’s, but the entire world’s attention span decrease. Cable TV can’t even wait the seven and a half minutes it used to to interrupt your “viewing pleasure.” Now advertising banners come across the screen, popup ads draw your eyes to social media sites and then come the 2 minute commercial breaks. And if you notice, the advert agencies have been doing their work and commercials are getting shorter and shorter.
In America the effect is tremendous. Try talking to someone about your day and watch their eyes glaze over. (I don’t mean a text with emoticons or a tweet. A tweet? Really? Why? I’ll get to that in 8 seconds) Set a stop watch on your iPhone. They’re already on to their next thought or waiting for you to shut up so they have their 8 seconds.
Tidbit #2: Ever walk into a room and forget why you’re there?
Short term memory: The average duration of short term memory is between 15 and 30 seconds. (repeating, whether oral rehearsing :acoustic encoding, (I’m a big fan of helping my lady friend with her oral rehearsals) or written reminder can increase the duration that the information is kept.
Let’s add this to the equation.
Tidbit #3: I.Q. (intelligence quotient) the average is around 90-110, below average (dumb) 80-89, with only 1.5 percent of the population ranking above 110 and included in that figure are the few that rate above 140 staggering into genius territory.
So, over 70% of the population range from dumb to “eh.”
Tidbit #4: There are over a million words in the English language and the average american uses 5,000 and in writing maybe 10,000.
That leaves a lot of words unused. Odd fact: the vocabulary list mostly consists of the same 5000 common words person to person. Of course there are new words created all the time, twitter, selfie, twerk and Google (Google is a fucking verb!) all coming from the dumbest and laziest generation of all time.
Social media is eating our brains!. The fucking digital zombie apocalypse.
Twitter has become one of the most popular forms of communication in America today and has relieved us of the question, “Do you have anything useless to add or just something completely stupid to say?” The answer, of course is “#yes.” Yep, it also gave us the re-purposing of the pound sign. Hashtag. Hashtag? Why? I’m lost. How can anyone read a recipe now? Thankfully, Twitter has a maximum of 140 characters per tweet.
Donald Fucking Trump…
His popularity completely astounds me. He’s a short-sighted, lying, ignorant bigot.
This guy that has a lexicon smaller than his hands, he can’t stay focused on issues (though he doesn’t know anything about them) and can’t remember if he used the aliases “John Miller” or “John Barron” to act as his own P.R. guy.
Playbacks of taped phone conversations of him pretending to be John “whichever”, nor court transcripts where he admitted to using the aliases have jogged his memory and he is currently the republican front-runner in line to be the next President of the United States of America!
According to a recent study by Merriam- Webster, the most frequently searched word’s (totaling 41%) relate to Trump’s campaign. They are tycoon, pussyfoot and schlong.
Word’s he has used frequently along the campaign trail. This makes me sad that sophomoric jabs at his opponents have seemed to only effect his run in a positive manner. It also speaks poorly of the “average” people of this country.
How the million meme man, the tweeted twat that is making me dizzy, has gained such popularity without having a single honest informed answer to a single question during his entire campaign is completely beyond me.
So here we are. The world is processing systemic social erosion and the new generation coming into their own with a lexicon the size comparable to an ant next to an elephant, no attention span, no short-term memory and a declining “average intelligence” that will soon lead to grading work performance on a curve.
They have more future than past and are soon going to be controlling this country.
“How does this happen?” you ask. Please see above…